About Us
A new kind of luxury furniture showroom.
Allure Furniture opened its doors in Dublin, California in December 2024 with a simple conviction: furnishing a home you love should feel as good as living in it.
Our Story
Allure Furniture is an independently owned luxury furniture and home decor showroom in Dublin, California, founded by passionate furniture enthusiasts with a keen eye for design and quality. We serve the Tri-Valley and greater Bay Area in person and ship nationwide through white glove delivery partners.
From the beginning, we've centered the collection on organic modern design: natural textures, clean lines, and earthy tones that blend timeless elegance with contemporary comfort. Every piece is selected to balance beauty, function, and lasting quality, so the furniture you choose today still feels right years from now.
What We Believe
- Curation over volume.
We would rather carry fewer, better things. Every brand on our floor earns its place through craftsmanship, materials, and design integrity. - Comfort is not negotiable.
A beautiful room you can't relax in is a showroom, not a home. We favor pieces that are as comfortable as they are considered, and we encourage you to sit, recline, and stay a while. - Hospitality is part of the product.
Espresso, cookies, unhurried conversations, and honest answers. Shopping for furniture should feel like being welcomed into a well-designed home, because that's exactly what we're helping you build. - Design should grow with you.
From a first apartment to a forever home, we choose pieces with the quality and versatility to move through life's stages with you.
The Showroom
Our showroom at 6694 Amador Plaza Road is designed to be experienced, not just browsed. Full room settings show how organic modern pieces work together. Extensive fabric and leather libraries let you compare materials side by side. And the team, including the owner, who is regularly on the floor, brings genuine product knowledge: how a piece is built, which fabrics hold up to kids and pets, and what will actually fit your space.
The showroom is wheelchair accessible, with accessible parking near the entrance, an ADA-compliant entry, and no steps or stairs. Spanish-speaking service is available. We are open every day from 11 AM to 7 PM.
More Than Furniture
Beyond the collection itself, Allure offers complimentary in-store interior design through Des, custom ordering across most of the floor, a trade program for design professionals, financing through Synchrony, Montage protection plans, and white glove delivery across the entire United States. Window treatments are available through Hunter Douglas, and the mattress gallery features Tempur-Pedic, Stearns & Foster, and MLily.
Frequently Asked Questions
When did Allure Furniture open?
Allure Furniture opened on December 1, 2024 in Dublin, California.
Who owns Allure Furniture?
Allure Furniture is independently owned and operated. Owner Mark Lollar is regularly in the showroom working directly with customers.
Is Allure Furniture a chain?
No. Allure Furniture is a single-location, independently owned showroom in Dublin, California, with nationwide delivery available.
What areas does Allure Furniture serve?
The showroom serves Dublin, Pleasanton, Livermore, San Ramon, Danville, Walnut Creek, and the greater Bay Area in person, and ships across the entire United States through white glove delivery partners.