Privacy Policy

Effective Date: September 2, 2026

This privacy policy is for this website, https://www.allureinteriors.com/, and is provided by Allure Furniture (“Allure Furniture”, “we”, “us”, or “our”). This policy governs the privacy of users who choose to use this website and explains how information is collected, used, shared, and protected when you visit or interact with our website and services.

We respect your privacy and are committed to being transparent about the information we collect and how we use it. By using this website, you acknowledge the practices described in this Privacy Policy.

Information Being Collected

Our website may collect personal information, online and device information, information from third parties, and information that helps us understand how you use our website. This information allows us to provide products and services, respond to customer questions, process orders and requests, improve our website and business, communicate with customers, and provide a more relevant shopping experience.

Depending on how you interact with us, we may collect the following categories of information:

• Personal information, including your name, telephone number, email address, and postal address
• Account information, including login credentials and information associated with a customer account
• Online and device information, such as IP address, browser type, operating system, device type, device identifiers, approximate location, and other technical information
• Information collected through cookies, pixels, tags, web beacons, and similar technologies
• Information about how you use our website, including pages viewed, searches performed, products viewed, links clicked, navigation activity, and interactions with website features
• Information about your interests, preferences, and shopping activity
• Purchase and transaction information, including products purchased or considered, order information, billing and shipping information, and payment-related information
• Information submitted through contact forms, quote requests, appointment requests, design consultations, financing requests, surveys, contests, giveaways, and other promotional activities
• Information provided through customer service communications, including telephone calls, online chats, text messages, emails, and other communications
• Information provided through social media platforms or other third parties
• Information related to your interactions with our advertisements, marketing communications, and promotional campaigns
• Information received from manufacturers, vendors, service providers, advertising partners, analytics providers, financing providers, or other third parties where permitted by law
• Other information you voluntarily provide to us

Some information may be collected automatically when you visit our website. We may combine information collected automatically with information you provide to us or information received from other sources.

How We Use the Information We Collect

Collecting customer information allows us to provide products and services, communicate with customers, operate our website and business, understand customer needs, and improve the shopping experience.

We may use information we collect for a variety of purposes, including the following.

To Provide Customers with Our Products and Services

We use customer information to communicate with you about product inquiries, fulfill and process online orders, respond to customer service requests, schedule deliveries, schedule appointments and consultations, provide requested services, process transactions, respond to questions or comments, and otherwise provide the products and services you request.

We may also use information to maintain customer accounts, provide order updates, communicate regarding delivery or service appointments, and address issues relating to purchases or requests.

To Market to Our Customer Base

We may use customer information to implement our marketing and advertising strategy.

Marketing communications may include email, text messages, direct mail, online advertising, social media advertising, promotional offers, information about products and services, store events, sales events, and other communications that may be of interest to you.

Where required by applicable law, we will obtain consent before sending certain types of marketing communications.

Most promotional email communications include an unsubscribe option. Text-message marketing may include additional opt-out instructions as described in the applicable SMS section of this Privacy Policy.

To Personalize Your Experience

We may use information about your interactions with our website, products you view, searches you perform, purchases you make, or other preferences to provide a more relevant shopping experience.

This may include displaying products, styles, promotions, advertisements, or other content that may be more relevant to your interests.

We may also use information to remember certain preferences and improve the content and functionality of our website.

To Fulfill Special Events and Promotions

We may use customer information to fulfill the purpose of special events and promotions, including surveys, contests, giveaways, community events, sweepstakes, design consultations, in-store experiences, and other promotional activities.

Certain events or promotions may include additional terms, rules, or privacy disclosures that explain how information collected through that activity will be used.

To Improve Our Website and Business

We may use customer information to analyze how customers use our website and interact with our business.

This may include analyzing website traffic, searches, navigation, product interest, advertising performance, customer interactions, and other activity.

We may use this information to:

• Improve website functionality and design
• Identify and correct errors
• Improve product and service offerings
• Understand customer interests and trends
• Analyze product and advertising performance
• Improve customer service
• Develop new products, services, or website features
• Prevent fraud, abuse, and unauthorized activity
• Maintain website and system security
• Perform research and analysis
• Support other legitimate business purposes

How We Share Personal Information

Allure Furniture works with a variety of companies and service providers to operate our business and provide customers with products and services.

We may share certain information with service providers, business partners, marketing partners, social media companies, analytics providers, payment processors, financing providers, manufacturers, delivery providers, and other third parties when reasonably necessary to provide services, operate our business, complete transactions, support marketing and advertising activities, or comply with legal obligations.

We may also disclose information as otherwise described in this Privacy Policy or as permitted or required by applicable law.

Service Providers

We use third-party companies and service providers to assist us with various business functions.

These may include companies that provide services such as:

• Website hosting and technology
• Customer account management
• Payment processing
• Order processing
• Delivery and fulfillment
• Financing and credit applications
• Customer service
• Email and text-message communications
• Marketing and advertising
• Website analytics
• Website functionality
• Security and fraud prevention
• Data storage and management
• Business operations

These service providers may have access to information that is reasonably necessary to perform the services they provide to us.

Analytics and Website Services

We may use third-party analytics and website services to understand how visitors interact with our website and to improve our website and services.

Our websites may use services such as Google Analytics and Microsoft Clarity. These services may use cookies, pixels, tags, or similar technologies to collect information about website activity, including pages viewed, time spent on pages, navigation, interactions, and other usage information.

These services are provided by independent third parties and their collection and use of information is subject to their respective privacy policies and terms.

Social Media

Our website may include social media features, links, sharing buttons, embedded content, or other tools provided by social media platforms such as Facebook, Instagram, Pinterest, YouTube, or other social media services.

These tools may collect information about your interaction with the feature, including information about the page you are visiting and your IP address or other device information.

If you interact with a social media feature, the applicable social media company’s privacy policy and terms may apply.

We do not control the privacy practices of social media platforms or other third-party services.

Advertising and Marketing Partners

We may work with advertising and marketing companies that help us advertise our products and services, measure advertising performance, understand customer interests, and deliver more relevant advertisements.

These companies may use cookies, pixels, advertising identifiers, or similar technologies to collect information about your interactions with our website and advertisements.

Information collected through these technologies may be used to measure advertising campaigns, create or identify audiences, provide advertisements, and understand the effectiveness of our marketing.

Where required by applicable law, we provide users with appropriate choices regarding certain advertising and tracking technologies.

Other Disclosures

We may disclose information about you when we believe disclosure is necessary or appropriate to:

• Comply with applicable laws, regulations, subpoenas, court orders, or legal processes
• Respond to lawful requests from government agencies or law enforcement
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our customers, employees, or others
• Investigate fraud, security incidents, or other unlawful activity
• Enforce our agreements, policies, or other legal rights
• Establish, exercise, or defend legal claims

We may also transfer information in connection with a merger, acquisition, sale of assets, reorganization, bankruptcy, financing, or other business transaction.

How to Access, Review, and Update Your Personal Information

If you have created a customer account on our website, you may be able to log in to review or update certain information associated with your account.

You may also contact us using the information provided in the How to Contact Us section below to request access to or correction of certain personal information we maintain about you.

We may request information necessary to verify your identity before completing certain requests.

Our ability to provide, correct, or delete information may be limited by applicable law, the nature of the information, our legal obligations, or legitimate business purposes.

How to Opt-Out of Email Marketing

If you do not wish to receive promotional emails from us, you may unsubscribe using the unsubscribe link provided in the promotional email.

You may also contact us using the information provided in the How to Contact Us section below to request removal from our promotional email lists.

Unsubscribing from promotional email communications does not necessarily prevent us from sending operational or transactional communications that are necessary to complete an order, respond to an inquiry, provide a service, confirm an appointment, or communicate with you regarding an existing transaction or customer relationship.

Customer Service SMS Feature

Where available, our website may provide a customer service SMS feature that allows users to receive text messages regarding inquiries or requests submitted through our website.

If you choose to participate in customer service text messaging, messages may include responses to your inquiry, answers to questions, product information, recommendations, next steps, appointment information, and follow-up related to your original request.

You may stop receiving customer service text messages at any time by replying STOP to the applicable text-message conversation.

After requesting to stop messages, you may receive a confirmation message. You will no longer receive customer service text messages unless you initiate a new request or otherwise provide a new basis for communication.

For assistance with the messaging program, reply HELP or contact us using the information provided in the How to Contact Us section below.

Message and data rates may apply. Message frequency may vary. Wireless carriers are not responsible for delayed or undelivered messages.

Consent to receive customer service text messages is not a condition of purchasing any product or service.

Do Not Track Signals

Some web browsers provide a “Do Not Track” or similar browser setting that can communicate a preference regarding online tracking.

Because there is not a uniform industry standard for responding to these signals, our website may not respond to all browser-based Do Not Track signals.

Where applicable law requires us to recognize a particular privacy preference signal, we will process the signal as required by applicable law.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, maintain website functionality, understand how visitors use the website, improve our services, and support advertising and marketing activities.

Cookies are small data files that may be stored on your computer, phone, tablet, or other device when you visit a website.

Cookies may be temporary or persistent. Temporary cookies, sometimes referred to as session cookies, generally expire when you close your browser. Persistent cookies may remain on your device for a period of time or until you delete them.

We may use cookies and similar technologies to:

• Maintain website functionality
• Remember your preferences
• Keep products in your shopping cart
• Maintain your shopping session
• Recognize returning visitors
• Understand how visitors navigate the website
• Measure website traffic and performance
• Analyze product and website activity
• Improve website functionality and user experience
• Support advertising and marketing
• Measure advertising performance
• Provide more relevant content and advertisements
• Detect fraud, abuse, and security issues

Third parties, including analytics providers, advertising networks, social media companies, and other service providers, may also use cookies or similar technologies on our website.

Cookie Preferences and Consent

Our website may provide a cookie and privacy preference tool that allows you to manage certain categories of cookies and similar technologies.

Depending on the website and applicable requirements, these categories may include Essential/Necessary, Advertising, and other available categories.

Essential or necessary technologies may be used to provide core website functionality and may not be available for disabling through the preference tool.

Where consent is required for certain cookies or tracking technologies, those technologies will be handled according to the consent choices available through our cookie preference tool.

You may change or withdraw certain cookie preferences through the privacy or cookie settings available on our website. Your preferences may be stored on your particular browser or device, and you may need to update your preferences again if you use a different browser or device or clear certain browser data.

Analytics and Tracking Technologies

We may use Google Analytics, Microsoft Clarity, and similar services to understand how visitors interact with our website.

These services may collect information such as pages visited, navigation activity, time spent on pages, device information, IP address or other identifiers, and interactions with website features.

Some services may use cookies, pixels, tags, scripts, or other technologies to collect this information.

We use this information to understand website usage, identify areas for improvement, evaluate advertising and marketing campaigns, improve website functionality, and better understand customer behavior.

For additional information about how these services process information, you should review the privacy policies provided by the applicable third-party service.

Pixel Tags and Web Beacons

We or our service providers may use small electronic files known as pixel tags, web beacons, clear GIFs, tracking pixels, or similar technologies.

These technologies may be used in webpages, emails, advertisements, or other communications.

Pixel tags may allow us or our service providers to determine whether a webpage has been viewed, whether an email has been opened, whether a link has been clicked, whether a form has been completed, or whether another interaction has occurred.

They may also be used to measure the effectiveness of advertising and marketing campaigns, understand website activity, segment audiences, and provide more relevant content or advertising.

The information collected through these technologies may include technical or device information, IP address, browser information, or other online identifiers.

Managing Cookies

You may be able to manage or disable cookies through your browser settings.

You may also be able to manage certain categories of cookies through our website’s cookie preference tool.

If you disable cookies or similar technologies, some website functionality may not operate properly. For example, certain shopping-cart, account, checkout, personalization, or other website features may be unavailable.

Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

Our website uses security technologies and practices appropriate to the nature of the information and services being provided. Where appropriate, information transmitted through our website may be protected using HTTPS and other security measures.

However, no website, e-commerce system, database, network, or method of transmitting information over the Internet can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee that information will always be completely secure or that unauthorized individuals will never be able to defeat security measures.

You are responsible for taking reasonable precautions to protect your own personal information, account credentials, passwords, and devices.

If we become aware of a security incident involving personal information, we will respond and provide notices as required by applicable law.

External Links

Our website may contain links to third-party websites, applications, manufacturers, financing providers, social media platforms, or other external services.

Although we attempt to provide links to reputable and relevant services, we do not control the privacy practices, security, content, or policies of third-party websites.

When you leave our website or interact with a third-party service, the privacy policy and terms of that third party may apply.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

Shortened Links and Social Media Links

Our social media accounts or other communications may contain links to websites or webpages operated by us or third parties.

Social media platforms may shorten URLs or use redirect services when links are shared.

We are not responsible for the privacy, security, content, or practices of websites or services operated by third parties.

Users should exercise reasonable caution when clicking links received through social media, email, text messages, or other online services.

Our Commitment to Children’s Privacy

Our website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website without legally required parental consent.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete the information as required by applicable law.

California Privacy Rights

California residents may have additional privacy rights under the California Consumer Privacy Act, as amended, and other applicable California privacy laws.

Depending on whether the applicable law applies to our business and your circumstances, these rights may include the right to:

• Know about the personal information we collect, use, and disclose
• Request access to certain personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Opt out of certain sales or sharing of personal information
• Limit certain uses of sensitive personal information where applicable
• Not be discriminated against for exercising applicable privacy rights

California residents may submit applicable privacy requests using the contact information provided in the How to Contact Us section below.

We may need to verify your identity before completing a request. Certain exceptions and limitations may apply under California law.

Where required by applicable law, we will provide additional notices or mechanisms for exercising California privacy rights.

Other State Privacy Rights

Other states may provide residents with additional privacy rights.

Depending on the state in which you reside and whether the applicable law applies to our business, you may have rights concerning access to, correction of, deletion of, or portability of personal information, as well as rights concerning certain advertising, profiling, sale, or sharing activities.

We will process qualifying privacy requests in accordance with the laws that apply to us.

If you believe you have a privacy right under the law of your state, you may contact us using the information provided below.

Do Not Sell or Share My Personal Information

Certain privacy laws define the terms “sale” or “sharing” broadly and may include certain advertising and online tracking activities even when personal information is not exchanged for money.

Where applicable law provides you with the right to opt out of certain sales or sharing of personal information, you may exercise that right through the privacy choices or opt-out mechanisms made available on our website or by contacting us using the information below.

We will process qualifying requests in accordance with applicable law.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide products and services, maintain customer and transaction records, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, and support legitimate business purposes.

The length of time information is retained may vary depending on the type of information, the purpose for which it was collected, and applicable legal or business requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the Effective Date at the top of this policy.

We encourage you to periodically review this Privacy Policy to remain informed about how we collect, use, and protect information.

Your continued use of our website following the posting of changes constitutes acknowledgment of the updated Privacy Policy to the extent permitted by applicable law.

How to Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy-related request, please contact us through the Contact Us page on this website.