To The Trade
A trade partner that makes your projects easier.
Allure Furniture's To The Trade program gives interior designers, stagers, architects, and builders access to trade pricing, a curated luxury catalog, dedicated support, and white glove delivery anywhere in the US.
The Program
To The Trade is Allure Furniture's partnership program for design professionals. Members receive preferred trade pricing across our brand portfolio, a dedicated point of contact for quotes and orders, access to the full fabric and finish libraries, and project-level delivery coordination, including nationwide white glove shipping for out-of-area installs.
Who Qualifies
The program is open to working professionals in the design and building industries, including:
- Interior designers and decorators
- Home stagers
- Architects
- Builders, developers, and general contractors
- Hospitality and commercial project buyers
Applicants typically provide one or more of the following: a valid resale certificate, business license, professional certification (such as ASID, IIDA, or NKBA membership), or a portfolio and active business website demonstrating professional design work.
Member Benefits
- Trade pricing.
Preferred pricing across the Allure brand portfolio, including American Leather, John Michael Designs, Bernhardt, Four Hands, Bracci, Stone International, Hooker, Bradington-Young, Lexington, Tommy Bahama, Dovetail, Aspenhome, and Palecek. - A dedicated contact.
One point of contact for quotes, availability checks, order placement, and status updates, so you spend less time chasing and more time designing. - Material libraries.
Full access to in-showroom fabric, leather, and finish libraries, with memo samples available for client presentations. - Project coordination.
Consolidated deliveries, receiving coordination, and white glove installation scheduling for local and nationwide projects. - Client-friendly showroom.
Bring clients to the Dublin showroom to experience pieces in person. We support your process and your client relationship; the design credit is always yours.
How Ordering Works
Send a quote request by email or phone, or work directly with your Allure contact in the showroom. We confirm pricing, lead times, and freight, then place the order on your approval. You'll receive updates through production, and we coordinate delivery around your install schedule. For out-of-area projects, our nationwide white glove partners handle in-home placement and debris removal.
Apply
Complete the trade application below or email your credentials to allure@allureinteriors.com. Applications are typically reviewed within two business days.
Frequently Asked Questions
Is there a fee to join the trade program?
No. Membership is free for qualified professionals.
Can trade members order for projects outside California?
Yes. Allure ships nationwide through white glove delivery partners, and our team coordinates receiving and installation timing with you.
Can my client visit the showroom without me?
Yes. Let us know they're coming and whose project it is, and we'll take care of them while keeping you in the loop. Your client relationship stays yours.